The time can be more right for entrepreneurs to startup their new venture. Many speak of that a Startup Timing has to be correct to enter a market. With the entire world imploding and the existing business model failing, it is the entrepreneurs, who dream different, think different and have the courage to do different, that will succeed.
The best way to start for any entrepreneur is to follow the lean startup model. Lean startup tells us, how every startup should go out to the market as soon as possible and test it with their customers. Lean startup also suggests us to iterate quickly, and complete the circle of Idea-build-feedback as soon as possible. The sooner you launch and bring it in front of the customers, the sooner you will know, if the product is going to work or not. The sooner you implement the feedback received from your customers, the better your product will be. As an entrepreneur goes thru the startup path, his purpose should be to validate the product, and get product-market fit as soon as possible. Also during the process, the wastage of effort, has to be minimized. What this means is, do not spend an eternity building as many features as possible. Instead, reach out to the customer with the single most important feature and build more features as you take feedback from your customers.
Another area of contention for startups is a business plan. A 60 page business plan is a big waste of time and effort for any entrepreneur. All an entrepreneur needs is a Startup business Model. A model where he can describe the business he is into, and steps which will lead him to profitability. As one traverses through the path, this model will change a lot. It is very easy to change the business model, as your hypotheses are tested and you go ahead or pivot your business. A business model will help in making these iteration quick and easy. As the business gets tested, and the product attains product-market fit, the business model also evolves and it becomes concrete.
As said before, the time to startup is now. The time to do something innovative is now. The time to enter the market is now.